Wordpress Usage

Your Business’s Website Using WordPress

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In May 2003 Matt Mullenweg and Mike Little first released WordPress with a handful of users, 11 years later and WordPress has developed into the most popular website building software on the internet. 17% of the internet is now powered by WordPress and 61% of all CMS installations are WordPress.

WordPress has evolved from a simple blogging platform to the webs leading content management application. Here are a few reasons why WordPress is so popular and why people are using WordPress for their business’s website.

Easy To Use

WordPress is easy to use, very easy. It’s designed specifically to allow people to publish content on the internet (pages, blogs, pictures, etc) with minimum effort. No programming or coding knowledge is required so it allows you to concentrate on your websites content.

Website Management From Any Computer

The WordPress content management ‘back-end’ is web based. It’s always online just like your website. You can login and manage your WordPress website from any Internet connected computer.

Search Engine Optimisation (SEO)

All the big search engines (Google, Bing, Yahoo) will want to index your website. It’s important that your site is built so that the indexing process works well as this will help determine your page rank (where your website appears in Google). WordPress is very clean, simple and designed specifically to make it easy for search engines to read and index your site. Basically WordPress is search engine optimized ‘out of the box’. You can also further enhance the optimisation on each page, posts and images using titles, descriptions and meta tags. This makes it easy to add keywords exactly where you want them.

Full Control

Adding new content and amending your website is simple. You won’t have to wait for your web designer to make updates to your site. WordPress gives you full control of nearly every aspect of your website so those costly updates are now easy to implement whenever you want.

Much More Than Just A Blog

In 2003 WordPress was originally created as a blogging platform, although WordPress has evolved beyond recognition since then but its blogging capabilities are still the foundation of the software. RSS / email subscriptions, built-in comments and the ability to add blog posts to other pages of your website (your home page, for example).

Extend the Functionality of Your Site with Plugins

So you want to add features to your WordPress installation to extend its functionality? You can almost guarantee there is a plugin that can do the job. Photo galleries, social networking icons and widgets, forums, media players, spam protection, calendars, speed optimisations, content delivery networks (CDN) and many more (at the time of writing there are 31,774 different plugins). Best of all, many of them are free!

Scalability

WordPress sites are very scalable. Most business websites will need to grow as your business grows, especially if you have an integrated blog which is constantly updated. WordPress handles the growth seamlessly. Multiple users, multiple pages and thousands of posts are all handled easily by WordPress. That’s why some of the biggest names on the internet build their sites/blogs using WordPress. The New York Times, CNN, Forbes, Reuters, Samsung, Sony, UPS. The list goes on.

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